Why Start with “Did you know?” 🤔
When we considered how to raise awareness about soil health and also present the project, the first obstacle was brought up: what do people already know about soil? The answer was that not much. Therefore, our first campaign is centred on that, putting the fundamental the knowledge 📚 within reach of everyone.
What is the campaign about?
The Did you know? Campaign covers all you need to know about the soil and soil health. Topics range from basic knowledge, such as the soil health current situation or soil colour, to more complex concepts like the clay-humus complex 👩🔬. These facts are explained through sketches and uncomplicated explanations, with content published regularly each month. This helps non-experts stakeholders to learn about things are not often discussed in mass communication channels nor every-day political agenda, emphasizing the crucial part of BENCHMARKS as well all the research projects on soil, to the future of soil health and, consequently, to the planet 🌳.
The campaign is scheduled to conclude by the end of the year to make room for other exciting 🌈 campaigns on BENCHMARKS’ communication channels. However, you can access the Did you know? Campaign at any time, so be sure to explore on all the interesting facts you may not know about soil and follow us on our social media channels for updates!
#SoilHealth #Sustainability #DidyouKnow #BENCHMARKS